Greet Clients by Name

Something so simple goes a long way. It’s one of the first words we hear and one of our favorite sounding words: Our own name! When you greet a client by name — and continue using it throughout your conversation — it puts them at ease and sends the message that you care about them both personally and professionally. Be careful, though, of being too familiar too quickly. It is generally safe to call clients Mr. Jones or Ms. Smith but it may seem rude to refer to them as just John or Mary. Be especially aware if you are
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