Encourage Peer Recognition Peer recognition brings team members together and reinforces the principles of great customer service. Have you considered awarding “Atta Boys” and “Atta Girls” to team members based on nominations from their colleagues? Zappos has several ways of honoring standout performers who best epitomize the company’s culture and spirit of customer service. Their peer rewards programs give team members the opportunity to recognize and encourage one another. An example is the “Zollars” program where team members can award one another “Zappos dollars” by filling out a form describing why their colleague is deserving of recognition. Zollars can be
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