Which is Worth More: Client Satisfaction or Client Loyalty? A happy, loyal client might find a lower price elsewhere, but they are more likely to stay with you than a client who is merely satisfied.  A loyal client will drive the extra miles when a competitor opens closer to home. They’ll be willing to work virtually or some other way. A loyal client knows that when you make a mistake, it’s not typical. Loyal clients are more likely to tell you when they’re unhappy and allow you the chance to make things right. If your goal is to satisfy clients,
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