LinkedIn is the world’s largest business network. Prospective clients and vendors check out LinkedIn profiles to see who they are preparing to do business with. Clients, especially, want to feel confident in and comfortable with the accountant and trusted advisor they are going to begin working with. Your profile matters, especially if you want it to act as your 24/7/365 sales contact point. Most LinkedIn profiles are like everyone else’s profile, mainly because most people copy them from the others, or because they gear them towards basic facts rather than towards helping to market you and your business, and its
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