We’ve got some tips on how to establish your position People respond to authority. You’ll be able to persuade them more easily if you can position yourself as an expert in your field or industry. Here are some tips for establishing your credentials:  Cite the experts yourself. Show people you’ve done your homework. Quote authoritative sources of information that they already trust, and you’ll build your reputation as a reliable resource. Highlight your qualifications. Don’t beat people over the head with your degrees and accomplishments, but do look for ways to remind them of your expertise and knowledge. “When I
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