3 Fun Ways to Promote Your Business

3 Fun Ways to Promote Your Business Promoting your business can easily start feeling like a chore. When this happens you never want to do the work placed before you. As a result your efforts usually come up short of what they could be. But it doesn’t have to be like this. By switching up the type of content you use to market your business you will inject some much-needed creativity into your promotions. And, more importantly, you will have fun in the process. Let’s look at three fun ways to promote your business.  Incorporate Video into Your Marketing Plan
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Teach Office Staff to Care for Your Customers

Teach Office Staff to Care for Your Customers When hiring new office personnel, we tend to focus on the expectations for interoffice behavior. We discuss dress code, appropriate workspace personal belongings, and even acceptable conversation topics. We often forget to inform them of one of the most important parts of the job: how to care for customers. A small accounting firm usually finds success by providing unparalleled customer service. It’s when the company grows and adds employees that these initial values begin to erode. It’s vital for firms to maintain excellent customer service as they grow. This must be communicated
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Create a Culture of Ownership Among Your Team

Create a Culture of Ownership Among Your Team Many leaders think stock options are the only way to instill workers with a sense of ownership in the organization, but for small business leaders, offering stock isn’t an option. To help your team feel that they are participating in running the company, follow this strategy:  Share information. Financial information is crucial; team members will question whether they’re really full partners if finances are kept secret. But operational information is vital, too. Employees should understand how one person’s work affects others in the organization—the domino effect. Other information to share: strategies, successes
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Business Mentors: Focus on What Works Best

Business Mentors: Focus on What Works Best Business mentors help employees observe, experiment, and evaluate different ways of doing work to find out which strategies work best. Get started with these tips: Explain what works for you and why. Telling a protégé what to do in a specific situation doesn’t really teach them much. You’ll be more effective if you communicate as explicitly as you can what strategies and techniques have worked best for you. After a meeting with a client, for instance, you might tell the protégé why you took the approach you did, and how you would have
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How to Beat Boredom

In the accounting industry we spend a good portion of each day performing tedious tasks. And though we might not be able to eliminate them, we may be able to make them less dull. Try these tricks on how to beat boredom: Decide how long it should take you to complete a task, then shorten the allotted time by 25-50 percent. Set a timer to push yourself to get it done—and get it done right—in less time than you’d normally take. Think about how you usually perform the task, and then take an entirely different approach. Write out your daily
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Positive Attitude: Keeping and Maintaining One

Positive Attitude: Keeping and Maintaining One Do you ever struggle with maintaining a positive outlook on a day to day basis? This struggle can stretch into other aspects we have to deal with on a daily basis such as work, school, and family, just to name a few; but it is vital not to let these things alter your thinking and attitude ultimately.  It may not be the easiest to keep a positive frame of mind with all the negativity going on in the world but in whatever way is most efficient for you, you have to try. Some simple
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3 Ways to Help an Employee Facing Hardship

3 Ways to Help an Employee Facing Hardship Part of being a good business owner is remembering that your employees—even if they are upbeat and efficient in the workplace—are only human. Each employee is living an entirely separate life from the work they do in the office. Because of this, the day may come when an employee suffers a great loss in their personal life, whether it be divorce, home loss, sickness, or death of a loved one. Below are three ways you can demonstrate caring leadership in those tough situations: Offer Aid Evaluate the situation your employee is going
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Test Your Commitment to Goals

Test Your Commitment to Goals Now that tax season is over, it is time to revisit your goals. You may have big goals, but do you have the passion to bring them to life? Success usually requires a road map and a strategy, but it also calls for an overwhelming drive. Try testing yourself with these questions:  Do you feel strongly about the importance of your goal—why it’s necessary to achieve it?  Does your idea match your values and beliefs?  Is this something you’ve dreamed about for a long time?  Is your goal vital to the future of people you
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The BIG System for Company Success

The BIG System Many successful accountants rely on two universal truths to maximize individual and team performance: Clarity at a higher level gives purpose to a lower level. Success at a lower level supports achievement at a higher level. Many accounting firm owners know they should be working ON their business, not just working IN it.  Oftentimes accountants start their own business to experience business success, ultimate destiny, and create personal wealth. Some accountants succeed at achieving their initial goals. They create, establish and grow their business. Then they recruit employees and hire in contract specialists. At that point, many
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Nitty, Gritty Details of Personal Hygiene and Grooming

Personal hygiene, essential in the office, involves maintaining one’s cleanliness and appearance as to preserve health and well-being. In a professional work environment, letting your personal hygiene decline can negatively impact your customer service abilities as well as your relationships with coworkers. Maintaining these essentials can increase your self image and provide a more comfortable office environment. Cleanliness Maintaining cleanliness helps avoid the growth and spread of bacteria, unwanted bodily odors, and unkempt appearance. Washing the body daily, the hair every other day (can vary depending on hair type), and teeth at least daily. When coughing or sneezing, turn away
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