Know the Basics of Marketing Even When You’re Not a Marketer

Continuous learning is one of the top habits for any entrepreneur. If you’re not consuming information content about how your industry is changing, you might get left behind. Adjacent areas of expertise, like technology, marketing, and sales, are just as important. Knowing how systems work together opens the door for faster growth and bigger wins. Stay current with these three growing areas of marketing analysis:  How are visitors interacting with your company website? Websites are a requirement for almost every business. Whether your company uses your website as a landing page for entirely offline products and services or your website is
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3 Keys To Building Your Dream Team

In building a successful business, you must have the right combination of talented people to drive it. It is imperative that you make great hires in staffing your accounting dream team. Your team is only as strong as its weakest link. Below are three key considerations to help you navigate the dream team building process.  Identify your needs first Before you begin your search, identify what core competencies are imperative in your business services. Examine each department and layer your requirements accordingly. Determine the technical skills your staff must possess. Then build a list of supplemental traits or experiences that
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Know Your Role As Manager/Owner

Management can be one of the biggest roadblocks to great customer service. What is your reputation as a manager or owner?  Are you a slave driver, naysayer, devil’s advocate, overly negative and discouraging, or are you a consensus-builder, coach, nurturer and facilitator?  Successful managers and owners truly are part of the team. They want to see team members thrive and grow along with the business’ bottom line. Excellent customer service is dependent on every team member from the top down. Remember, your team members will take their cues from you. For information on this topic, please go to www.getoffthewheel.com ____________________________________
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Be Considerate Of Team Members’ Opinions

Everything you do at your business should reinforce good customer service, including how you handle complaints. I’m not talking exclusively about complaints from clients. Welcome feedback from your team members and respond if there is a way you can make it easier for them to be providers of good customer service.  Examine the systems you have in place and scrutinize your procedures to determine if there are ways to streamline and make things smoother for your team members. Sometimes the smallest changes can make a difference. If they are entering information into a database, do they really need to hit
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Know Your No. 1 Asset

Have you ever stopped to consider what is your company’s greatest asset and biggest liability? The answer to both is people.  Having the right people on your team gives you the best chance at success. Having the wrong people on your team hurts your business more than any competitor. Nearly every business has some competition at a national, chain level. Your business is competing against big buying power, discount prices, internet presence and name recognition.  The good news is you can crush the competition in the area where it matters most. The No. 1 reason clients go elsewhere is because
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LISTEN

LISTEN! Being an excellent and effective listener is key to a professional’s success in life and business. The ability to really, truly listen to another can strengthen relationships, aide in resolving conflicts and improve accuracy. Active listening is as simple as L-I-S-T-E-N.  L – LIKE First of all, you have to find something you sincerely like about the person you are talking to. I – INTEREST You have to have a sincere interest in the person OR in what they are saying. S – SEE Try to see things from the other’s perspective, try to understand the reasons why they
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Which is Worth More: Client Satisfaction or Client Loyalty?

Which is Worth More: Client Satisfaction or Client Loyalty? A happy, loyal client might find a lower price elsewhere, but they are more likely to stay with you than a client who is merely satisfied.  A loyal client will drive the extra miles when a competitor opens closer to home. They’ll be willing to work virtually or some other way. A loyal client knows that when you make a mistake, it’s not typical. Loyal clients are more likely to tell you when they’re unhappy and allow you the chance to make things right. If your goal is to satisfy clients,
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Get More Done by Hiring the Right People to Help

Get More Done by Hiring the Right People to Help No matter how good a leader you are, you can’t do everything yourself. You can get more done with the right help from the right members of your workforce.  Follow these three steps:  Identify your strengths and weaknesses. Get feedback from those around you to find out where to put your energy productively. Determine what fuels your passion. Where do you excel? What is your brilliance? Then work these strengths and delegate the rest of it. Recruit and retain people who complement your weaknesses. Find employees with the natural strengths
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Build a superstar team with these 3 tips!

The question on the mind of small and large accounting firms in this job market is: where is the top talent that I’m looking for to fill my open position? The fact is that in this day and age, the candidate is in the position of power during the interviewing process. With the unemployment rate at a level we haven’t seen in quite some time, businesses are now more than ever in a desperate race to reach qualified candidates before they receive offers from competitors.  While a strong candidate may be an asset for your company, without the right dynamic
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Are You Delegating the Wrong Way?

One of the most important characteristics of a good manager or a good business owner is the ability to delegate. You’re not going to have time to do everything. The sooner you can let things go, the better: you can focus on growth and overall strategy, not day-to-day details. But delegating is hard, and nobody’s perfect at it. So regularly check in on your delegation style, especially if you’ve just started. Ask yourself these three questions: 1. Am I overloading employees beyond what they expected? None of your employees will love your company like you do. You might be willing
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