All your marketing is paying off. You have tons of new clients at your door. You want to make sure they remain your clients. Repeat patrons are how you build a successful business. Retaining happy clients is far less expensive than constantly earning new clients. You don’t want them going to the competition, you want them to be loyal to your business. So, how do you retain your valuable repeat business?
Keep close tabs on the competition:
Being a business owner is a tough job. It is easy to get absorbed in the day-to-day of running your company. However, you want to always know what the competition is up too. If they are coming up with a new service strategy you need to know about it. You may need to change some of your strategies to stay ahead.
Get input and implement:
To retain your best clients, you want to make sure you are providing for their needs and wants. You want to continue to solve their problems so it’s important to ask what those problems are. Don’t be afraid to ask clients how you can improve your business. What do they like about your business? What could you be doing better? What new problems have come up that you can solve? Be sure to show your clients how you are implementing solutions for them.
Rewarding your loyal clients for their business makes them feel great. It’s also simple and cost-effective to implement. Create an enticing loyalty program that encourages clients to come to you and not the competition. Don’t forget to include referral incentives too.
Client retention is the bread and butter of a successful accounting practice. They are the reason you are in business and they are helping you grow. You don’t want to do anything to lose them. At Get Off The Wheel, we strive to help you grow effectively. We go above and beyond to help you succeed. Please don’t hesitate to contact us for more information on this topic.
Get off the Wheel Systems and Procedures for Greater Profits & Reduced Stress
By: Diane Gardner
This Book is for you IF…
You are an accountant, bookkeeper, or tax preparer with employees and one of the following describes you: