3 Fun Ways to Promote Your Business

Promoting your business can easily start feeling like a chore. When this happens you never want to do the work placed before you. As a result your efforts usually come up short of what they could be. But it doesn’t have to be like this. By switching up the type of content you use to market your business you will inject some much-needed creativity into your promotions. And, more importantly, you will have fun in the process. Let’s look at three fun ways to promote your business.  Incorporate Video into Your Marketing Plan Video is an incredibly important marketing tool
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Systems and Procedures: How to Make Your Office More Efficient

A good business owner understands that an efficient office is the key to success and profitability. Inefficiency in a business can cost the firm 20-30% in revenue. In addition to the tangible financial loss of time, lack of efficient processes and practices can result in loss of business from dissatisfied clients, turnover of good employees, and loss of service value. The key to avoiding these pitfalls is ensuring that your practice is managed with care and competence.  Establish and Enforce Policies and Procedures Clear and effective policies and procedures are crucial to ensure workplace efficiency. When specific procedures are outlined
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Teach Office Staff to Care for Your Customers

When hiring new office personnel, we tend to focus on the expectations for interoffice behavior. We discuss dress code, appropriate workspace personal belongings, and even acceptable conversation topics. We often forget to inform them of one of the most important parts of the job: how to care for customers. A small accounting firm usually finds success by providing unparalleled customer service. It’s when the company grows and adds employees that these initial values begin to erode. It’s vital for firms to maintain excellent customer service as they grow. This must be communicated to each new hire as early as possible.
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Create a Culture of Ownership Among Your Team

Many leaders think stock options are the only way to instill workers with a sense of ownership in the organization, but for small business leaders, offering stock isn’t an option. To help your team feel that they are participating in running the company, follow this strategy:  Share information. Financial information is crucial; team members will question whether they’re really full partners if finances are kept secret. But operational information is vital, too. Employees should understand how one person’s work affects others in the organization—the domino effect. Other information to share: strategies, successes (especially employee success stories), setbacks, and internal and
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Business Mentors: Focus on What Works Best

Business mentors help employees observe, experiment, and evaluate different ways of doing work to find out which strategies work best. Get started with these tips: Explain what works for you and why. Telling a protégé what to do in a specific situation doesn’t really teach them much. You’ll be more effective if you communicate as explicitly as you can what strategies and techniques have worked best for you. After a meeting with a client, for instance, you might tell the protégé why you took the approach you did, and how you would have done something different with another client. Urge
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