Client Loyalty Priceless

Loyalty More Important Than Satisfaction Which is worth more: Client satisfaction or client loyalty? A happy, loyal client might find a lower price elsewhere, but they are more likely to stay with you than a client who is merely satisfied. A loyal client will drive the extra miles when a competitor opens closer to home. They’ll be willing to work virtually or some other way. A loyal client knows that when you make a mistake, it’s not typical. Loyal clients are more likely to tell you when they’re unhappy and allow you the chance to make things right. If your
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A Heartfelt Request

A Heartwarming Story in Honor of Thanksgiving I thought I would deviate a little bit from our “normal” type of blog article this week in honor of the Thanksgiving holiday. So, enjoy! Emma came home from work one Tuesday evening with no idea how her life was about to change. Mixed in with her daily mail was a handwritten note addressed simply to “neighbor.” The handwriting on the envelope and the note inside was in a shaky hand that reminded Emma of her late grandmother’s penmanship. The return address on the envelope was for a house across the street that
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Can Your Target Market Find You?

A Solid Online Presence, Your Target Market Can Find You Direct marketing efforts can be expensive, and a lot of potential clients in your pipeline might drop off as passive leads without making a purchase. Instead of just reaching out to clients, make sure your potential clients can reach you. Create a solid online presence so people with specific queries, local traffic, and interested parties can find you. Create a business blog that answers specific questions. People turn to the Internet for help. While your business might not be able to fight for the basic keywords in your niche, you
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Do You Have a Succession Plan?

Knowing Your Goals Will Ease Succession Planning Process Succession planning is very important for accountants and other business owners, especially those with a family-owned business. Before you sit down with your legal advisors to draw up a succession plan, you should think through three important issues: Who: The question of who will succeed you in the business can be the toughest of all. Most accountants want to pass the business on to the family. But are your children willing to take on the business, and if so, are they capable of running it? Resolving these types of issues may take
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