Customer Service…and Beyond Surprise and delight has become a popular concept in marketing and customer service. It’s all about providing unexpected experiences that exceed expectations. After all, who doesn’t love a treat that comes from out of the blue? Big companies do it, and advocates say it builds brand loyalty and powerful buzz. On the other hand, surprise and delight tactics can backfire unless you’re strategic so keep these points in mind. It’s a supplement: It’s called surprise and delight, not apologize and try to change the subject. Treats are not a replacement for competent and courteous customer support. You
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Personal Routines and Business Procedures: What Works and What Doesn’t
The Importance of Routines and Procedures Not everybody loves routines and procedures. But everybody has them. When you wake up in the morning, you probably have a routine or a ritual that you go through in order to wake up and get ready for work. This might be a routine that someone taught you when you were a kid. Or it might be something that you’ve arrived at over the years because you feel that it works for you. Sometimes, we just go through these routines and procedures without thinking about whether they really work for us. It might take
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4 Ways to Get Feedback From Clients
Increase Retention by Listening to Your Clients! If you want to have a higher client retention rate, you have to listen to your clients and fix any problems that they are concerned about. Here are some tips for getting client feedback. Use Quick Surveys Short surveys are a great way to get feedback from clients. They can be sent via email, or you can let buyers and website visitors take them. It is important that you make it quick and easy. Only ask questions that are actually important to you, make sure it is mobile friendly, and make sure clients
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7 Productivity Tips
Increase Your Productivity With These Tips! Know your priorities Have a vision Do you have a 5 year vision? Do you keep a vision board? If yes, how often do you look at it? What you focus on expands – Google images, words such as health, fun, travel, etc. – a visual of what you want Goals are essential Divide them into 90 day chunks Write them down – be accountable If you aren’t achieving your goals, then check your vision & get clear direction Planning beats willpower Willpower will fail you – don’t rely on it Rely on planning
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Systems: The Key to Having a Successful and Profitable Business
Putting Systems In Place to Grow Your Business Most accountants don’t have a systemized way of running their business. They wing it and do things off the cuff. They are constantly in reactive mode (putting out fires) instead of being proactive (growing their business). Being reactive is very costly due to repeated mistakes, lost sales and clients, and minimal profits. Implementing effective systems can change that. Systems are the key to getting more done. They are the solution to getting the results you want. It takes intensive work and focus to build effective systems in your business, but investments of
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