Stand Apart From Your Business Competition    How do you create your brand so that you really do stand apart from your business competition? It is a straightforward process – even though major corporations have whole departments working on it, so it appears to be difficult. It might take a little time, but it is still straightforward.     Let’s say you want to be the go-to guy or gal for accounting or tax services. The stand apart brand-building process stays the same. Here’s the template:  Decide who you are and what you want Ask yourself (or your team) what’s in it for your
Read More

Client Loyalty Programs: A Sure-Fire Way to Increase Client Retention Rates Client retention is extremely important! The loss of even one client can significantly impact an accounting firm. One of the most successful tools for an accounting firm looking to increase client retention is a loyalty program. What better way to keep clients happy than to reward them for their business? Existing clients are quite an asset–research shows that it costs 16 times more to bring a new client up to the same level of profitability as an existing client, and it costs 500% more to acquire new clients than
Read More